Over the last week Facebook has launched a whole slew of updates to the sites layout and to the way that users interact with their profiles. One of the updates that will greatly benefit the local music scene is the integration of Spotify with Facebook.
Spotify syncs itself with the music stored on a users computer and then allows you to share playlist’s, currently playing songs, and favorite tracks directly to Facebook, Twitter, and other users. For Promoters and Management this turns Spotify into a a custom radio station that is populated with unique music.
For independent artists this creates a new avenue for music promotion and interaction, also because of its Facebook partnership Spotify is poised to have a much louder voice than other music sharing services such as Pandora and MOD.
(This is a reissue of an earlier post on the same topic)
The music industry has gone through many changes to the way that music is created, produced and marketed. The industry today resembles the Wild West, with many independent artists and labels producing and marketing their own type of music. The major labels still exist and control much of the money and mainstream musical outlets, but through the use of the internet independent artists and labels can find and connect with fans.
One of the important weapons in any artist’s promotional arsenals is the music video. YouTube has opened the doors of broadcasting to anyone with a computer, a phone, or a camera. Many artist feel that if they can’t direct and edit their video to the standard of MTV then they shouldn’t try. This is just not true. Music videos are just another level of exposure, putting a track to an album cover and uploading it to YouTube is just as good as a professionally directed production.
If the content of the music is worth listening to then allowing fans as many opportunity’s as possible is only smart thinking. Creating music is hard work so make sure you take every opportunity to let people appreciate that work. One of the best examples of this is the video for Patrick Stump’s single “Explode”.
Twitter is one of the major social networking entities, coming right behind Facebook, and YouTube in usage and reach. Twitter is the next generation of chat, standing halfway between instant and on demand communication.
For artist and labels looking to promote on Twitter there are some common practices that are good to follow. Every part of Twitter is based on a 140 character limit. So profile descriptions, updates, and messages have these same restrictions. Certain 3rd party twitter tools like Tweetdeck and Hootsuit allow for posting tweets longer than 140 characters in a series of Tweets.
Using Twitter for promotion is more than posting links to your music and info about performances. Artists, labels, and management have to engage their audience. This means creating a window in your professional life and broadcasting that. Due to the near instantaneous nature of Twitter, content production is a premium. Tweets should be fresh and creative, include media whenever possible (pictures, track samples, video, ect.)